This week I am going to take a slightly different take on my blog. We are going to analyze one of the largest stories in the world of sports through podcast this. There is no doubt that social media has changed the world of professional football, but where the change has become extremely noticeable is in the the free agent frenzy. Tune in to hear what I have to say this week! For links to what I am talking about in my podcast check out mashable, the Rochester news, Adam Schefter's Twitter page.
Here is the link to my podcast!
http://soundcloud.com/james-djphatboi-hampson/prepsandpros
Preps and Pros
Sunday, March 18, 2012
Saturday, March 3, 2012
Job Hunt Frenzy
Have you ever gotten so mad that you just wanted to spout
off on Twitter? Hasn’t the urge to write a nasty, expletive-laden blog post or Facebook
status ever taken over your judgment? Well if you are in the market for a job
you better think twice. According to a 2011 survey by Reppler, up to 90 percent
of employers check out their applicants’ social media presence during the
hiring process.
Like it or not, the content you post on social media sites
are not really all that private. Anybody, including employers, can access these
posts. In fact, Twitter posts are especially vulnerable to during the hiring
process since Twitter profiles are open for everyone to see. Every tweet you
fire off is logged and available for employers to view later. That one
inadvisable tweet you wrote about your boss two years ago is still lurking out in
cyberspace just waiting to haunt you.
Another touchy subject is your Facebook. Especially with the
new timeline feature, your wall posts, statuses, comments, and photos are all
logged and readily viewable at any time. In fact, one of the worst problems
that people run into is an embarrassing photo taken years ago on that evening
nobody talks about cropping up during the interview period. Employers are looking
for these things, not to turn down good candidates, but instead to protect the
company image.
Whether it is fair or not, bosses are no longer merely using
a resume, cover letter, and interview to judge who you are. Employers view your
conversations on social media, positive and negative, as an extension of your
personality. As an employee, you are an extension of your company on social
media, even when you are off the clock. Drunken pictures and expletive laden
Facebook statuses are not the way to win over a boss.
Social media is not completely evil for job seekers though.
The same Reppler study found that 68 percent of employers did hire a candidate
due to something they noticed in the candidate’s social media portfolio. It is
all about keeping yourself honest and watching what you post. A little caution
can go a long way in trying to earn a job in today’s social media driven world.
Sunday, February 26, 2012
Social Media Changing College Recruiting Forever
National letter of intent signing day never used to be one
of the most treasured days on the sports calendar. For the most intense college
football fans, the day used to mean little more than a few preview articles in
the newspaper and wrap up of the recruiting class with little fanfare. Things
have changed immensely though, and it does not seem as if there is any going back.
Today, national signing day is almost like a holiday for football
geeks. A day when grown men can gather around computers to celebrate 18-year-old
boys choosing where they will play a game they still love, America’s game,
football. Fans are no longer questioned about their fanatical following of
recruiting updates. It is all just part of the college football landscape undoubtedly
changing due to the rise of social media.
One of the best examples of this change is the constant
updates through blogs, such as Black Shoe Diaries. Fans no longer have to wait
until tomorrow’s paper or even a web article to be posted to find out who is
signing where. For the instant gratification nuts in the room, social media is
now being used to put all this information in the palm of your hand at a second’s
notice. For instance, as soon the recruiting deadline passed, Black Shoe
Diaries posted this article, which highlighted Penn State’s successes on a rocky
recruiting day.
The fact that information is accessible immediately is
undoubtedly the driving force behind national signing day entering a whole new
realm of hype and media personnel are not the only ones taking advantage of
this hype. Coaches and players alike have turned to social media to assist in
the recruiting process. Coaches find that they must join social networks, like
Facebook and Twitter, to keep up with the competition. They also use social
media to get a better understanding of who the players are and gauge off the
field character.
Players are also using these mediums to get their name out
there and boost their recruiting prospects. They can use Twitter direct
messages and personal Facebook messages to contact coaches without any
recruiting violations being imposed. This is a great way to get around all of
the violations hype that has been flowing in the recent years.
Gone are the days when we would find out about the
recruiting class from our favorite college next year on the field. Now, whether
we like it or not, college recruiting has been changed by social media. The
process will continue into the future, as well, as mediums change and new
mediums form.
Sunday, February 5, 2012
Social Media Changes the Super Bowl
Let’s face the facts; social media is changing our world and
everything we hold sacred. Even the Super Bowl, America's greatest tradition has been altered by social media. Sure the on-field portion of the game is
still the same, but everything else surrounding the game is changing to catch
up with the public’s new favorite form of communication.
One of the most cherished portions of the week leading up to the Super Bowl does not
actually have anything to do with football. The buzz about this year’s Super
Bowl commercials grew to an all-time high with the increased exposure thanks to
Twitter and Facebook. Corporations paid up to $3.5 million for a 30-second
advertisement spot in Super Bowl XLVI. Many of these commercials also encouraged
fans to get Tweeting about their products, such as Budweiser’s #herewego and
#makeitplatnum, as well as, GE’s #whatworks, and Audi’s #solongvampires Twitter
campaigns.
Coca-Cola also ran an ingenious marketing strategy including
the now-famous Coke bears. The advertisements aimed to get people interacting
with Coke on Twitter and Facebook, as well as, checking out CokePolarBear.com
where the bears were ready to interact with fans. Conversley, Papa John’s also lost big
this Super Bowl by running a social media campaign stating that the company
would give away free pizzas to America if the opening coin flip was heads. #Oops
To top off this opportunistic marketing moment, companies
vied for the “most talked about” award. The award was created to honor the
company that garnered the most mentions on Twitter in the week prior to the
Super Bowl. This season, Dannon’s commercial, featuring John Stamos, earned the “most
talked about” award with 1,170.4% increase over normal traffic on social media
sites.
We even are starting to judge the teams on the field by how
much buzz they created on Twitter leading up the game. The New York Giants blew
away the New England Patriots with roughly 63% of the tweets about Super Bowl
containing a Giants mention.
Finally, the game day experience is changing, as fans look
to Twitter for in-game news and updates about the teams, commercials and
halftime show. In fact, during the game,
every trending topic was consistently about the Super Bowl. Some of the most
popular hashtags went to #SB46, #jasonpierrepaul, #Madonna and #thisM&M. Whether we
like it or not, American is changing to fit with the times and that includes
out most sacred of events: the Super Bowl.
Sunday, January 22, 2012
Twitter Takes the Cake
Sports have changed forever. No, it was not the NFL lockout,
the Boston Redsox breaking their 84-year World Series drought, Brett Favre
retiring, or even that the Detroit Lions making the playoffs for the first time
since 1995 that changed sports. It was a modest invention in 2006 that has
changed the direction of sports for good. That invention is known best as
Twitter.
Before the invention of Twitter, athletes had no feasible way
of reaching directly out to and interacting with their ever-growing fan bases.
Then one day it became all too easy send 144 characters worth of personal
sentiments to a favorite athlete. Fans and the media alike swarmed to this new
medium, looking for greater access to their favorite players.
One of the greatest changes to sports is the way sports
reporting is handled. Before the days of Twitter, journalists had to go through
the team to get to a player. Scripted, monotonous and often boring press
conferences were the only real way of gaining insight into how a player felt or
thought during the game. The answers became predictable and if you listened to
enough press conferences, you came to understand that there was a strict code
on what should and should not be said in the media.
Twitter has revolutionized this process though. Athletes can
speak freely, whether it is articulate or not. The problem becomes when athletes
speak their minds without thinking of the consequences first. Almost daily, Sportscenter
utilizes the biggest, most unscripted press conference to get juicy tidbits to
fill airtime. Instead of using statements issued by the team, they go straight
for athlete Twitter accounts to get the latest juicy developments or find an
interesting take on a breaking topic, just ask Matt Hasselbeck.
What goes unsaid though is that no matter how great the
ability to interact with athletes and see what they are thinking may be it also
is very dangerous territory. Sometimes players go a little too far and they get
into deep trouble. It is a trend that, while fun for fans, needs to be
controlled before too many athletes reveal things that should not be public.
Subscribe to:
Posts (Atom)